Zheng Jie Named Promoter of Gender Equality

¡¡¡¡BEIJING, China ¨C China's two-time Grand Slam doubles champion Zheng Jie has been named a "Promoter of Gender Equality" as part of the Sony Ericsson WTA Tour's partnership with UNESCO, the United Nations Educational, Scientific, and Cultural Organization. In this role she joins fellow Sony Ericsson WTA Tour stars Venus Williams (USA) and Tatiana Golovin (FRA), who were previously named as Promoters of Gender Equality for the program in November 2006 and May 2007, respectively. Zheng, a winner of three singles and 10 doubles titles on the Sony Ericsson WTA Tour, has already established herself as a role model for women and girls in China and throughout the world. The 24-year-old from Cheng Du, alongside compatriot Yan Zi, wrote a piece of tennis history in 2006 by becoming China's first-ever Grand Slam champions, winning the Australian Open and Wimbledon doubles crowns.

¡¡¡¡In her new role as a promoter of gender equality, Zheng will raise awareness of gender quality issues at both a national and global level, and have a direct involvement in women's leadership programs to be developed in China and internationally through the UNESCO-Sony Ericsson WTA Tour partnership.

¡¡¡¡"I am truly honored to be serving as a Promoter of Gender Equality, especially being the first one from China," said Zheng. "I take the job as a role model very seriously, and I am looking forward to helping young girls and women in my country and around the world to gain better opportunities to succeed in whatever they wish to do. Not only through my efforts as a tennis player, but also because of my passion for women's rights, I hope that I can make a difference on this very important issue."

¡¡¡¡Zhang Xinsheng, Chairman, Executive Board of UNESCO stated: "We are extremely happy to welcome Zheng Jie as the third Promoter of Gender Equality through our partnership with the Sony Ericsson WTA Tour. For UNESCO, gender equality is a fundamental human right, a commonly shared value and a necessary condition for the achievement of the internationally agreed development objectives. We believe that sustainable development, human rights and peace at global, regional and local levels can only be realized if women and men enjoy expanded and equal opportunities, choices and capabilities to live in freedom and dignity. The efforts of Zheng Jie, Venus Williams and Tatiana Golovin will be key factors in the successful implementation of the partnership as they will provide role models for millions of girls and young women around the world."

¡¡¡¡"The role of women in society is gradually improving, but there is certainly a lot more work to be done," said David Shoemaker, Chief Operating Officer & General Counsel, Sony Ericsson WTA Tour. "Through our partnership with UNESCO, we seek to show the world that women should be treated the same as men and to create real leadership opportunities for women and girls. We look forward to Zheng Jie helping in this goal."

¡¡¡¡The UNESCO/Sony Ericsson WTA Tour partnership draws upon the history of the Tour and players in fighting for equality, and marks a new level of commitment by the Tour and players to raise awareness of gender equality issues and advance opportunities for women. The program also represents the first time that UNESCO, the only organization of the UN system with a mandate for education, science, culture and communication/information which are most critical for laying the grounds for gender equality, and which in turn benefit from gender equality, is partnering with a professional sports league for this objective embraced by all world leaders (2005 World Summit Outcome).

¡¡¡¡Key planned elements of the program include (i) a Sony Ericsson WTA Tour/UNESCO Fund for women and leadership, which will be endowed initially with approximately €200,000 as seed funding with the goal of reaching a much higher figure through planned additional fundraising activities, (ii) a "Promoter of Gender Equality" player program, which will involve players at both a global and national level in awareness raising activities as well as direct involvement in specific gender equality and women's leadership programs throughout the world, (iii) mentoring, scholarship and fellowship programs designed to create opportunities and the environment for women and girls to succeed in all walks of life and (iv) usage of existing UNESCO and Sony Ericsson WTA Tour tournaments, galas and conferences as awareness and fundraising platforms. Additionally, the Sony Ericsson Championships promoters and the city of Madrid will support the program through marketing, awareness and fundraising activities. Advertising utilizing players to raise awareness of gender equality issues is also planned.

¡¡¡¡UNESCO promotes the empowerment of women, women's rights and gender equality as an overall objective in its five fields of competence: education, natural and human sciences culture and communication/information. In particular, UNESCO seeks to integrate a gender equality perspective into all stages of its programme cycle from conceptualization to implementation and evaluation as well as to promote greater participation of women at all levels and in all areas of UNESCO's action. The ultimate goal of these efforts is to strengthen the Organization's ability to create the conditions for women and men alike, from all walks of life, to enjoy human development and peace on an equal basis. In this endeavor, UNESCO has a wide range of initiatives in all its domains as well as special partnership programmes with the private sector, such as the L'Oreal-UNESCO "For Women in Science" programme (www.loreal.com/_en/_ww/index.aspx), and the Mondialogo Partnership with Daimler Chrysler which promotes intercultural dialogue among schools and students through concrete projects (www.mondialogo.org).

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